Building a great website that draws in plenty of organic traffic takes time, and even the best SEO strategies take time to work and boost your ranking in search engines naturally. This is where Pay Per Click (or PPC) advertising can be useful, because it brings traffic and customers to your website quickly, giving you time to create quality content that will bring in organic traffic in the long run.
PPC Advertising – what is it?
As the name suggests, pay per click advertising is a kind of marketing where you’re only charged if a user actually clicks through to your website. This is different to CPM advertising, where you are charged for the number of people who see your advert but might never actually visit your website.
To accomplish this, digital marketing experts like Yoppen make use of services like Google AdWords, AdSense, Facebook and several other platforms (depending on the countries, markets and languages you are targeting) which allow our clients to appear at the top of search results for the product they’re offering. Most search engine users will click on one of the first results they see, and PPC advertising is the best way to make sure your service appears there. You also need to keep in mind that PPC should only be one part of your digital marketing strategy – making sure that your website provides quality content that will attract users for free should always be the long term goal!
To make the most of PPC advertising, you need to do thorough research so you can target the right customers with the right keywords. This means analyzing your competition, and finding which strategies will help you outrank them at the lowest cost per click. It’s a complex process, but Yoppen’s team of experts is here to help! Contact us today for a quote or for more information.