What is multilingual social media management?

No matter what industry your company serves, having a social media presence is more important than ever. Good social media management involves a lot more than just posting to social platforms, but also planning, monitoring and measuring the performance of your campaigns to get the best results with your followers and potential customers. And when your audience is global, multilingual social media management that takes different languages and cultural preferences into account is vital.

At Yoppen, our state of the art social media management strategy includes:

Multilingual Social Media Auditing

We analyse your existing visual and text content and review why your current social media page may not be performing the way you would like it to. Remember that different cultures can react differently to the same type of content. Social Media Content which is suitable for the English market, for example, may be totally out of place for a Russian or Chinese audience. Yoppen Social Media Experts will provide you with a detailed review of your existing content.

Multilingual Social Media Research

It is important to understand what your competitors are doing on social media platforms so that you can build a strategy to compete for the attention of your potential clients. If you don’t speak the language or don’t understand the culture, it can be very tricky to grasp how your competitors are succeeding where you aren’t. Multilingual Social Media Research will help you understand:

  • Who your target audience is
  • What interests them
  • What your target audience’s expectations are
  • What motivates them to engage with competing brands, and
  • What are the most popular keywords they use to find the information they’re looking for on social media

How To Make Successful Social Media Campaigns?


For your company’s social media campaigns to be successful, you need to take a structured and measured approach. This includes planning and scheduling to ensure you are posting engaging content on a regular basis. Having clearly defined goals and objectives is the first step towards getting the best return on your investment.


Social Media Content Writing

Once you have a clear understanding of your target audience, the next challenge is how you communicate with them! Yoppen’s team of multilingual social media content writers are experts in creating content that is entertaining, informative, engaging and takes the cultural sensitivities of different regions into account.

Social Media Visual Content Creation

Humans are highly visual creatures, and you need look no further than the success of ventures like YouTube and Instagram to see the mass appeal of visual content. Through the use of images, infographics and videos, Yoppen can help you take advantage of this appeal to boost engagement with your audience. After all – a picture speaks a thousand words!

Social Media Advertising

Getting your message through to the right audience and standing out from the crowd is one of the biggest challenges facing today’s businesses. And when timing is critical, such as the launch of a new product or service, a limited time offer, or simply a very important message, boosting your Facebook, Twitter, or other social media posts to get them noticed is an excellent investment. Yoppen can help you reach the right audience, in the right language, at the right time.

Social Reputation Management

In business, your reputation is everything – and the digital age has made it more important than ever to monitor and manage what people are saying about you online. From establishing a good reputation, monitoring conversations about your product or service, and dealing quickly, professionally and efficiently with any complaints, Yoppen makes social reputation management simple!

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